A Chef Competition
& Culinary Experience

The American Lamb Jam is an epic chef competition and culinary experience that brings together 16 of the most talented chefs in each of the five tour cities--Austin, Boston, D.C. San Francisco, and Seattle--to celebrate American lamb and the 80,000 family operated farms and ranches raising sheep in the U.S. 
 

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Top Local Chefs

In each market, competing chefs spend weeks planning their dish and motivating their followers to come out and support them at Lamb Jam. On the day of the event, chefs arrive with their a-team in tow, ready to  demonstrate their culinary prowess in the hopes of being crowned Best in Show and going on to the Lamb Jam Finale to battle winning chefs from all tour cities for the title of Lamb Jam Master.

80 COMPETING CHEFS

500 CULINARY PROFESSIONALS

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Adventurous, Curious & Passionate Eaters

At each stop along the tour, adventurous, affluent and educate consumers gather to eat, drink, unwind, and be inspired.

AFFLUENT     63% $100K+     38% $150K+

EDUCATED    90% BA     40% Graduate Degree

EAGER FOR NEW EXPERIENCES
85% would consider purchasing beverage brands featured at Lamb Jam

60% MILLENNIAL      40% GENERATION X  

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Trendsetters

Taste-Makers

From inspirational culinary artisans, bartenders, brewers, and wine makers to influencers and food media, the Lamb Jam experience is crafted by those in the know.

BEVERAGE PROGRAMS
curated by local bartenders, brewers, and vintners

COOKING & BUTCHER DEMOS
featuring local and national talent

MEDIA JUDGING PANEL
local food media determines Best in Show winner and documents their experience along the way 


National Media Partners

Bringing together foodies, chefs, butchers, bartenders, winemakers, brewers, and culinary artisans of all sorts, the Lamb Jam Tour provides  uniquely powerful opportunities to connect brands and consumers around a variety of passion points.